Sustainable investing, also known as responsible investing or socially responsible investing (SRI), is rapidly gaining popularity among investors around the world. This investment approach strives to generate financial returns while making a positive impact on society and the environment.

The concept behind sustainable investing is simple – it involves considering environmental, social, and governance (ESG) factors when making investment decisions. By taking into account these factors, investors can align their portfolios with their values and contribute to a more sustainable and equitable world.

One of the key benefits of sustainable investing is that it allows individuals to support companies that are leaders in areas such as clean energy, technology, and social justice. By investing in these companies, investors can drive positive change and be part of the solution to some of the world's most pressing challenges, such as climate change and social inequality.