Developing a strong and effective personal brand is crucial for executives looking to establish themselves as industry leaders. Consistency, authenticity, and differentiation are the key elements to focus on when building your personal brand. By consistently delivering on your promises and maintaining a strong online presence, you can build trust and credibility with your audience. Authenticity entails being true to yourself and showcasing your unique strengths and values. Lastly, differentiation is essential in standing out from the competition by highlighting your unique skills and expertise. By focusing on these three elements, executives can create a powerful personal brand that can help them achieve their professional goals.