Your personal brand is what sets you apart from others in the job market. It represents your unique skills, experiences, and values that make you the ideal candidate for a particular role. Building a strong personal brand requires self-reflection, consistent messaging, and a strategic approach. It's important to define your target audience, learn about their needs and preferences, and align your brand accordingly. Use social media platforms to showcase your expertise, engage with industry professionals, and build a network. Lastly, remember to consistently deliver on your promises and maintain a professional online presence to stay true to your brand.